diff --git a/deploy/deploy.sh b/deploy/deploy.sh
index 21ec53f..a64c912 100644
--- a/deploy/deploy.sh
+++ b/deploy/deploy.sh
@@ -196,8 +196,10 @@ run_deploy() {
 }
 
 if [[ "${1:-}" == "--run" ]]; then
-  run_deploy >>"$LOG_FILE" 2>&1
-  exit 0
+  mkdir -p "$(dirname "$LOG_FILE")"
+  # Stream deploy output both to file and journald (tag: bssapp-deploy).
+  run_deploy 2>&1 | tee -a "$LOG_FILE" >(logger -t bssapp-deploy -p user.info)
+  exit ${PIPESTATUS[0]}
 fi
 
 # Fully detach webhook-triggered process to avoid EPIPE from closed request sockets.