Fix product performance grouped JSON build

2026-07-05 23:43:17 +03:00
parent 9e1ecb9b3f
commit 53cdd1a4a1
4 changed files with 421 additions and 142 deletions
@@ -445,12 +445,12 @@ CREATE TABLE IF NOT EXISTS mk_product_performance_price_dim (
 		`
 UPDATE mk_product_performance_price_dim
 SET
-  cost_price_usd = GREATEST(cost_price_usd, base_price_usd),
-  base_price_usd = LEAST(cost_price_usd, base_price_usd),
+  cost_price_usd = LEAST(cost_price_usd, base_price_usd),
+  base_price_usd = GREATEST(cost_price_usd, base_price_usd),
  updated_at = now()
 WHERE cost_price_usd > 0
  AND base_price_usd > 0
-  AND cost_price_usd < base_price_usd`,
+  AND cost_price_usd > base_price_usd`,
 		`
 DELETE FROM mk_product_performance_price_dim
 WHERE upper(translate(btrim(COALESCE(urun_ilk_grubu,'')), U&'\0130\015E\011E\00DC\00D6\00C7\0131\015F\011F\00FC\00F6\00E7', 'ISGUOCisguoc')) IN ('MALZEMELI FASON', 'MALZEMESIZ FASON', 'MAZLEMELI FASON', 'MAZEMESIZ FASON', 'DIGER')`,
@@ -527,20 +527,20 @@ WHERE upper(translate(btrim(COALESCE(urun_ilk_grubu,'')), U&'\0130\015E\011E\00D
 		`
 UPDATE mk_product_performance_kpi_daily
 SET
-  cost_price_usd = GREATEST(cost_price_usd, base_price_usd),
-  base_price_usd = LEAST(cost_price_usd, base_price_usd),
-  gross_profit_usd_90d = COALESCE(sales_usd_90d,0) - (COALESCE(sales_qty_90d,0) * GREATEST(cost_price_usd, base_price_usd)),
-  gross_profit_usd_180d = COALESCE(sales_usd_180d,0) - (COALESCE(sales_qty_180d,0) * GREATEST(cost_price_usd, base_price_usd)),
-  gross_margin_90d = CASE WHEN COALESCE(sales_usd_90d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_90d,0) - (COALESCE(sales_qty_90d,0) * GREATEST(cost_price_usd, base_price_usd))) / NULLIF(sales_usd_90d,0) END,
-  gross_margin_180d = CASE WHEN COALESCE(sales_usd_180d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_180d,0) - (COALESCE(sales_qty_180d,0) * GREATEST(cost_price_usd, base_price_usd))) / NULLIF(sales_usd_180d,0) END,
-  unit_profit_cost_90d = CASE WHEN COALESCE(sales_qty_90d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_90d,0) / NULLIF(sales_qty_90d,0)) - GREATEST(cost_price_usd, base_price_usd) END,
-  unit_profit_cost_180d = CASE WHEN COALESCE(sales_qty_180d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_180d,0) / NULLIF(sales_qty_180d,0)) - GREATEST(cost_price_usd, base_price_usd) END,
-  unit_profit_base_90d = CASE WHEN COALESCE(sales_qty_90d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_90d,0) / NULLIF(sales_qty_90d,0)) - LEAST(cost_price_usd, base_price_usd) END,
-  unit_profit_base_180d = CASE WHEN COALESCE(sales_qty_180d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_180d,0) / NULLIF(sales_qty_180d,0)) - LEAST(cost_price_usd, base_price_usd) END,
+  cost_price_usd = LEAST(cost_price_usd, base_price_usd),
+  base_price_usd = GREATEST(cost_price_usd, base_price_usd),
+  gross_profit_usd_90d = COALESCE(sales_usd_90d,0) - (COALESCE(sales_qty_90d,0) * LEAST(cost_price_usd, base_price_usd)),
+  gross_profit_usd_180d = COALESCE(sales_usd_180d,0) - (COALESCE(sales_qty_180d,0) * LEAST(cost_price_usd, base_price_usd)),
+  gross_margin_90d = CASE WHEN COALESCE(sales_usd_90d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_90d,0) - (COALESCE(sales_qty_90d,0) * LEAST(cost_price_usd, base_price_usd))) / NULLIF(sales_usd_90d,0) END,
+  gross_margin_180d = CASE WHEN COALESCE(sales_usd_180d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_180d,0) - (COALESCE(sales_qty_180d,0) * LEAST(cost_price_usd, base_price_usd))) / NULLIF(sales_usd_180d,0) END,
+  unit_profit_cost_90d = CASE WHEN COALESCE(sales_qty_90d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_90d,0) / NULLIF(sales_qty_90d,0)) - LEAST(cost_price_usd, base_price_usd) END,
+  unit_profit_cost_180d = CASE WHEN COALESCE(sales_qty_180d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_180d,0) / NULLIF(sales_qty_180d,0)) - LEAST(cost_price_usd, base_price_usd) END,
+  unit_profit_base_90d = CASE WHEN COALESCE(sales_qty_90d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_90d,0) / NULLIF(sales_qty_90d,0)) - GREATEST(cost_price_usd, base_price_usd) END,
+  unit_profit_base_180d = CASE WHEN COALESCE(sales_qty_180d,0) = 0 THEN 0 ELSE (COALESCE(sales_usd_180d,0) / NULLIF(sales_qty_180d,0)) - GREATEST(cost_price_usd, base_price_usd) END,
  updated_at = now()
 WHERE cost_price_usd > 0
  AND base_price_usd > 0
-  AND cost_price_usd < base_price_usd`,
+  AND cost_price_usd > base_price_usd`,
 		`
 UPDATE mk_product_performance_kpi_daily
 SET askili_yan = '', updated_at = now()
@@ -4486,7 +4486,29 @@ FROM (
    CASE WHEN SUM(sales_qty_90d) > 0 THEN SUM(sales_index_90d * sales_qty_90d) / NULLIF(SUM(sales_qty_90d),0) ELSE 0 END AS sales_index_90d,
    CASE WHEN SUM(sales_qty_90d) > 0 THEN SUM(price_index_90d * sales_qty_90d) / NULLIF(SUM(sales_qty_90d),0) ELSE 0 END AS price_index_90d,
    CASE WHEN SUM(sales_qty_90d) > 0 THEN SUM(margin_index_90d * sales_qty_90d) / NULLIF(SUM(sales_qty_90d),0) ELSE 0 END AS margin_index_90d,
-    CASE WHEN SUM(sales_qty_90d) > 0 THEN SUM(performance_score * sales_qty_90d) / NULLIF(SUM(sales_qty_90d),0) ELSE 0 END AS performance_score,
+    CASE
+      WHEN SUM(CASE
+        WHEN COALESCE(sales_usd_90d,0) > 0 THEN sales_usd_90d
+        WHEN COALESCE(sales_qty_90d,0) > 0 THEN sales_qty_90d
+        WHEN COALESCE(stock_qty,0) > 0 AND COALESCE(cost_price_usd,0) > 0 THEN stock_qty * cost_price_usd
+        WHEN COALESCE(stock_qty,0) > 0 THEN stock_qty
+        ELSE 1
+      END) > 0
+      THEN SUM(performance_score * CASE
+        WHEN COALESCE(sales_usd_90d,0) > 0 THEN sales_usd_90d
+        WHEN COALESCE(sales_qty_90d,0) > 0 THEN sales_qty_90d
+        WHEN COALESCE(stock_qty,0) > 0 AND COALESCE(cost_price_usd,0) > 0 THEN stock_qty * cost_price_usd
+        WHEN COALESCE(stock_qty,0) > 0 THEN stock_qty
+        ELSE 1
+      END) / NULLIF(SUM(CASE
+        WHEN COALESCE(sales_usd_90d,0) > 0 THEN sales_usd_90d
+        WHEN COALESCE(sales_qty_90d,0) > 0 THEN sales_qty_90d
+        WHEN COALESCE(stock_qty,0) > 0 AND COALESCE(cost_price_usd,0) > 0 THEN stock_qty * cost_price_usd
+        WHEN COALESCE(stock_qty,0) > 0 THEN stock_qty
+        ELSE 1
+      END),0)
+      ELSE 0
+    END AS performance_score,
    MODE() WITHIN GROUP (ORDER BY performance_bucket) AS performance_bucket,
    COALESCE(MODE() WITHIN GROUP (ORDER BY NULLIF(recommendation,'')), '') AS recommendation,
    COALESCE(SUM(CASE WHEN stock_variant_rank = 1 THEN idle_cost_usd ELSE 0 END),0) AS idle_cost_usd
@@ -5167,7 +5189,7 @@ type productPerformanceGroupedSnapshotNode struct {
 	Count             int
 	Children          map[string]*productPerformanceGroupedSnapshotNode
 	ChildOrder        []string
-	StockSeen         map[string]bool
+	StockMetricSeen   map[string]map[string]bool
 	IdleSeen          map[string]bool
 	Avg               map[string]*productPerformanceGroupedSnapshotAvgState
 	BucketCounts      map[string]int
@@ -5235,19 +5257,8 @@ func (n *productPerformanceGroupedSnapshotNode) add(row map[string]any) {
 			continue
 		}
 		switch {
-		case key == "stock_qty":
-			variantKey := productPerformanceMapVariantKey(row)
-			if variantKey == "" {
-				n.Row[key] = floatFromAny(n.Row[key]) + floatFromAny(value)
-				continue
-			}
-			if n.StockSeen == nil {
-				n.StockSeen = map[string]bool{}
-			}
-			if !n.StockSeen[variantKey] {
-				n.StockSeen[variantKey] = true
-				n.Row[key] = floatFromAny(n.Row[key]) + floatFromAny(value)
-			}
+		case isProductPerformanceDistinctVariantStockMetric(key):
+			n.addDistinctVariantMetric(row, key, value)
 		case key == "idle_cost_usd":
 			variantKey := productPerformanceMapVariantKey(row)
 			if variantKey == "" {
@@ -5289,6 +5300,27 @@ func (n *productPerformanceGroupedSnapshotNode) add(row map[string]any) {
 	n.addDistinctSpread(row)
 }

+func (n *productPerformanceGroupedSnapshotNode) addDistinctVariantMetric(row map[string]any, key string, value any) {
+	variantKey := productPerformanceMapVariantKey(row)
+	if variantKey == "" {
+		n.Row[key] = floatFromAny(n.Row[key]) + floatFromAny(value)
+		return
+	}
+	if n.StockMetricSeen == nil {
+		n.StockMetricSeen = map[string]map[string]bool{}
+	}
+	seen := n.StockMetricSeen[key]
+	if seen == nil {
+		seen = map[string]bool{}
+		n.StockMetricSeen[key] = seen
+	}
+	if seen[variantKey] {
+		return
+	}
+	seen[variantKey] = true
+	n.Row[key] = floatFromAny(n.Row[key]) + floatFromAny(value)
+}
+
 func (n *productPerformanceGroupedSnapshotNode) addDistinctSpread(row map[string]any) {
 	market := displayProductPerformanceMarketName(stringFromMap(row, "market_key"))
 	if market != "" && market != "STOK" {
@@ -5355,11 +5387,11 @@ func (n *productPerformanceGroupedSnapshotNode) snapshotRow() map[string]any {
 			row[key] = state.Sum / state.Count
 		}
 	}
+	applyProductPerformanceDistinctSpread(row, n.Market90Seen, n.MarketTotalSeen, n.Customer90Seen, n.CustomerTotalSeen)
 	deriveProductPerformanceGroupMetrics(row, n.Field)
 	if bucket := n.dominantBucket(); bucket != "" {
 		row["performance_bucket"] = bucket
 	}
-	applyProductPerformanceDistinctSpread(row, n.Market90Seen, n.MarketTotalSeen, n.Customer90Seen, n.CustomerTotalSeen)
 	clearProductPerformanceGroupDimensions(row, n.Field, n.Value)
 	row["__group"] = true
 	row["row_key"] = "group|" + n.Key
@@ -5489,8 +5521,8 @@ func aggregateProductPerformanceRows(rows []map[string]any, groupField string) m
 			if isProductPerformanceMarginField(key) {
 				continue
 			}
-			if key == "stock_qty" {
-				out[key] = distinctProductPerformanceVariantStockQty(rows)
+			if isProductPerformanceDistinctVariantStockMetric(key) {
+				out[key] = distinctProductPerformanceVariantNumber(rows, key)
 				continue
 			}
 			if key == "idle_cost_usd" {
@@ -5517,9 +5549,9 @@ func aggregateProductPerformanceRows(rows []map[string]any, groupField string) m
 			}
 		}
 	}
+	applyProductPerformanceDistinctSpread(out, market90Seen, marketTotalSeen, customer90Seen, customerTotalSeen)
 	deriveProductPerformanceGroupMetrics(out, groupField)
 	out["performance_bucket"] = dominantProductPerformanceValue(rows, "performance_bucket")
-	applyProductPerformanceDistinctSpread(out, market90Seen, marketTotalSeen, customer90Seen, customerTotalSeen)
 	return out
 }

@@ -5613,7 +5645,11 @@ func isProductPerformanceMarginField(field string) bool {
 	return strings.HasPrefix(field, "gross_margin")
 }

-func distinctProductPerformanceVariantStockQty(rows []map[string]any) float64 {
+func isProductPerformanceDistinctVariantStockMetric(field string) bool {
+	return field == "stock_qty" || strings.HasPrefix(field, "avg_stock_")
+}
+
+func distinctProductPerformanceVariantNumber(rows []map[string]any, field string) float64 {
 	seen := map[string]bool{}
 	total := 0.0
 	hasKey := false
@@ -5627,13 +5663,13 @@ func distinctProductPerformanceVariantStockQty(rows []map[string]any) float64 {
 			continue
 		}
 		seen[key] = true
-		total += floatFromMap(row, "stock_qty")
+		total += floatFromMap(row, field)
 	}
 	if hasKey {
 		return total
 	}
 	for _, row := range rows {
-		total += floatFromMap(row, "stock_qty")
+		total += floatFromMap(row, field)
 	}
 	return total
 }
@@ -5674,36 +5710,57 @@ func productPerformanceMapVariantKey(row map[string]any) string {
 }

 func deriveProductPerformanceGroupMetrics(out map[string]any, groupField string) {
+	normalizeProductPerformanceCostFields(out)
 	for _, suffix := range []string{"90d", "180d", "365d", "total"} {
 		sales := floatFromMap(out, "sales_usd_"+suffix)
 		qty := floatFromMap(out, "sales_qty_"+suffix)
 		stockQty := floatFromMap(out, "stock_qty")
-		if _, exists := out["stock_turnover_"+suffix]; !exists && stockQty > 0 {
-			out["stock_turnover_"+suffix] = qty / stockQty
+		turnoverBase := floatFromMap(out, "avg_stock_"+suffix)
+		if turnoverBase <= 0 {
+			turnoverBase = stockQty
+		}
+		if turnoverBase > 0 {
+			out["stock_turnover_"+suffix] = qty / turnoverBase
+		} else {
+			out["stock_turnover_"+suffix] = 0
 		}
 		if qty > 0 {
 			out["avg_price_usd_"+suffix] = sales / qty
 		}
 		basePrice, hasBasePrice := productPerformanceUnitCostForSuffix(out, "base_price_usd", suffix)
 		costPrice, hasCostPrice := productPerformanceUnitCostForSuffix(out, "cost_price_usd", suffix)
+		if hasBasePrice {
+			out["base_price_usd_"+suffix] = basePrice
+		}
+		if hasCostPrice {
+			out["cost_price_usd_"+suffix] = costPrice
+		}
 		if qty > 0 && hasBasePrice {
-			out["unit_profit_base_"+suffix] = (sales / qty) - basePrice
+			avgPrice := sales / qty
+			out["unit_profit_base_"+suffix] = avgPrice - basePrice
 			out["gross_profit_base_usd_"+suffix] = sales - (qty * basePrice)
+		} else {
+			out["unit_profit_base_"+suffix] = 0
+			out["gross_profit_base_usd_"+suffix] = 0
 		}
 		if qty > 0 && hasCostPrice {
-			out["unit_profit_cost_"+suffix] = (sales / qty) - costPrice
+			avgPrice := sales / qty
+			out["unit_profit_cost_"+suffix] = avgPrice - costPrice
 			out["gross_profit_cost_usd_"+suffix] = sales - (qty * costPrice)
+			out["gross_profit_usd_"+suffix] = out["gross_profit_cost_usd_"+suffix]
+		} else {
+			out["unit_profit_cost_"+suffix] = 0
+			out["gross_profit_cost_usd_"+suffix] = 0
+			out["gross_profit_usd_"+suffix] = 0
 		}
 		if sales > 0 {
-			if _, ok := out["gross_profit_base_usd_"+suffix]; ok {
 			out["gross_margin_base_"+suffix] = floatFromMap(out, "gross_profit_base_usd_"+suffix) / sales
-			}
-			if _, ok := out["gross_profit_cost_usd_"+suffix]; ok {
 			out["gross_margin_cost_"+suffix] = floatFromMap(out, "gross_profit_cost_usd_"+suffix) / sales
-			}
-			if _, ok := out["gross_profit_usd_"+suffix]; ok {
 			out["gross_margin_"+suffix] = floatFromMap(out, "gross_profit_usd_"+suffix) / sales
-			}
+		} else {
+			out["gross_margin_base_"+suffix] = 0
+			out["gross_margin_cost_"+suffix] = 0
+			out["gross_margin_"+suffix] = 0
 		}
 	}
 	orderUSD := floatFromMap(out, "order_usd")
@@ -5743,24 +5800,65 @@ func deriveProductPerformanceGroupMetrics(out map[string]any, groupField string)
 		out["performance_score_total"] = productPerformanceSalesPeriodScore(out, "total")
 	}
 	if _, ok := out["performance_score"]; !ok {
+		if score, exists := productPerformanceOptionalFloat(out, "performance_score_90d"); exists {
+			out["performance_score"] = score
+		} else {
 			out["performance_score"] = productPerformanceGroupScore(out, groupField)
 		}
+	}
 	if floatFromMap(out, "order_qty") > 0 || floatFromMap(out, "order_usd") > 0 {
 		score := productPerformanceOrderGroupScore(out)
 		out["performance_score_90d"] = score
 		out["performance_score_180d"] = score
 		out["performance_score_365d"] = score
 		out["performance_score_total"] = score
+		out["performance_score"] = score
 	}
 }

-func productPerformanceUnitCostForSuffix(row map[string]any, baseField, suffix string) (float64, bool) {
-	if value, ok := row[baseField+"_"+suffix]; ok {
+func normalizeProductPerformanceCostFields(row map[string]any) {
+	normalize := func(costField, baseField string) {
+		cost, hasCost := productPerformanceOptionalFloat(row, costField)
+		base, hasBase := productPerformanceOptionalFloat(row, baseField)
+		if !hasCost && !hasBase {
+			return
+		}
+		cost, base = normalizeProductPerformanceCostPair(cost, base)
+		if hasCost || cost > 0 {
+			row[costField] = cost
+		}
+		if hasBase || base > 0 {
+			row[baseField] = base
+		}
+	}
+	normalize("cost_price_usd", "base_price_usd")
+	for _, suffix := range []string{"90d", "180d", "365d", "total"} {
+		normalize("cost_price_usd_"+suffix, "base_price_usd_"+suffix)
+	}
+}
+
+func productPerformanceOptionalFloat(row map[string]any, field string) (float64, bool) {
+	value, ok := row[field]
+	if !ok {
+		return 0, false
+	}
 	return floatFromAny(value), true
+}
+
+func productPerformanceUnitCostForSuffix(row map[string]any, baseField, suffix string) (float64, bool) {
+	hasSuffix := false
+	if value, ok := row[baseField+"_"+suffix]; ok {
+		hasSuffix = true
+		if n := floatFromAny(value); n > 0 {
+			return n, true
+		}
 	}
 	if value, ok := row[baseField]; ok {
 		return floatFromAny(value), true
 	}
+	if hasSuffix {
+		return 0, true
+	}
 	return 0, false
 }

@@ -6099,6 +6197,7 @@ func shouldAverageProductPerformanceField(field string) bool {
 		strings.HasPrefix(field, "expected_margin") ||
 		strings.HasPrefix(field, "sales_index") ||
 		strings.HasPrefix(field, "performance_score") ||
+		strings.HasPrefix(field, "customer_score") ||
 		strings.HasPrefix(field, "stock_days") ||
 		strings.HasPrefix(field, "stock_turnover")
 }
@@ -6136,6 +6235,9 @@ func productPerformanceUsesCostWeight(field string) bool {
 }

 func productPerformanceMetricWeight(row map[string]any, field string) float64 {
+	if productPerformanceUsesScoreWeight(field) {
+		return productPerformanceScoreWeight(row, productPerformanceScoreSuffix(field))
+	}
 	weightField := productPerformanceMetricWeightField(field)
 	if weightField == "__product_cost_weight" {
 		return productPerformanceCostWeight(row)
@@ -6143,6 +6245,44 @@ func productPerformanceMetricWeight(row map[string]any, field string) float64 {
 	return floatFromMap(row, weightField)
 }

+func productPerformanceUsesScoreWeight(field string) bool {
+	return strings.HasPrefix(field, "performance_score") ||
+		strings.HasPrefix(field, "customer_score")
+}
+
+func productPerformanceScoreSuffix(field string) string {
+	switch {
+	case strings.Contains(field, "_180d"):
+		return "180d"
+	case strings.Contains(field, "_365d"):
+		return "365d"
+	case strings.Contains(field, "_total"):
+		return "total"
+	default:
+		return "90d"
+	}
+}
+
+func productPerformanceScoreWeight(row map[string]any, suffix string) float64 {
+	if weight := floatFromMap(row, "sales_usd_"+suffix); weight > 0 {
+		return weight
+	}
+	if weight := floatFromMap(row, "sales_qty_"+suffix); weight > 0 {
+		return weight
+	}
+	stockQty := floatFromMap(row, "stock_qty")
+	if stockQty <= 0 {
+		return 1
+	}
+	if cost := floatFromMap(row, "cost_price_usd_"+suffix); cost > 0 {
+		return stockQty * cost
+	}
+	if cost := floatFromMap(row, "cost_price_usd"); cost > 0 {
+		return stockQty * cost
+	}
+	return stockQty
+}
+
 func productPerformanceCostWeight(row map[string]any) float64 {
 	if weight := floatFromMap(row, "sales_qty_total"); weight > 0 {
 		return weight
@@ -6156,6 +6296,9 @@ func productPerformanceCostWeight(row map[string]any) float64 {
 }

 func weightedAverageProductPerformanceRows(rows []map[string]any, valueField, qtyField string) float64 {
+	if productPerformanceUsesScoreWeight(valueField) {
+		return weightedAverageProductPerformanceScoreRows(rows, valueField, productPerformanceScoreSuffix(valueField))
+	}
 	var weighted, qty float64
 	for _, row := range rows {
 		value := floatFromMap(row, valueField)
@@ -6177,6 +6320,30 @@ func weightedAverageProductPerformanceRows(rows []map[string]any, valueField, qt
 	return 0
 }

+func weightedAverageProductPerformanceScoreRows(rows []map[string]any, valueField, suffix string) float64 {
+	var weighted, weight, sum, count float64
+	for _, row := range rows {
+		value, ok := productPerformanceOptionalFloat(row, valueField)
+		if !ok {
+			continue
+		}
+		rowWeight := productPerformanceScoreWeight(row, suffix)
+		if rowWeight > 0 {
+			weighted += value * rowWeight
+			weight += rowWeight
+		}
+		sum += value
+		count++
+	}
+	if weight > 0 {
+		return weighted / weight
+	}
+	if count > 0 {
+		return sum / count
+	}
+	return 0
+}
+
 func averageProductPerformanceDistinctVariantField(rows []map[string]any, valueField string) float64 {
 	seen := map[string]bool{}
 	sum := 0.0
@@ -6642,7 +6809,7 @@ func productPerformanceVariantKey(productCode, colorCode, yakaKodu string) strin
 }

 func normalizeProductPerformanceCostPair(costPriceUSD, basePriceUSD float64) (float64, float64) {
-	if costPriceUSD > 0 && basePriceUSD > 0 && costPriceUSD < basePriceUSD {
+	if costPriceUSD > 0 && basePriceUSD > 0 && costPriceUSD > basePriceUSD {
 		return basePriceUSD, costPriceUSD
 	}
 	return costPriceUSD, basePriceUSD
@@ -549,11 +549,11 @@ PriceDim AS (
        COALESCE(urun_ana_grubu, '') AS urun_ana_grubu,
        COALESCE(urun_alt_grubu, '') AS urun_alt_grubu,
        CASE
-            WHEN cost_price_usd > 0 AND base_price_usd > 0 AND cost_price_usd < base_price_usd THEN base_price_usd
+            WHEN cost_price_usd > 0 AND base_price_usd > 0 AND cost_price_usd > base_price_usd THEN base_price_usd
            ELSE cost_price_usd
        END AS cost_price_usd,
        CASE
-            WHEN cost_price_usd > 0 AND base_price_usd > 0 AND cost_price_usd < base_price_usd THEN cost_price_usd
+            WHEN cost_price_usd > 0 AND base_price_usd > 0 AND cost_price_usd > base_price_usd THEN cost_price_usd
            ELSE base_price_usd
        END AS base_price_usd,
        base_price_try
@@ -233,6 +233,7 @@ func (v *productPerformanceExcelVariant) fillDimensions(kpiDate, productCode, co
 	v.UrunAltGrubu = productPerformanceExcelFirstNonEmpty(v.UrunAltGrubu, urunAltGrubu)
 	v.BasePriceUSD = productPerformanceExcelFirstNonZero(v.BasePriceUSD, basePrice)
 	v.CostPriceUSD = productPerformanceExcelFirstNonZero(v.CostPriceUSD, costPrice)
+	v.CostPriceUSD, v.BasePriceUSD = productPerformanceExcelNormalizeCostPair(v.CostPriceUSD, v.BasePriceUSD)
 	if stockQty > v.StockQty {
 		v.StockQty = stockQty
 	}
@@ -402,11 +403,11 @@ func productPerformanceExcelPeriodColumns(label, suffix string, values func(*pro
 			_, usd, _, _ := values(v)
 			return usd
 		}),
-		numberExcelColumn(label+" Ciro/Adet USD", "number", func(v *productPerformanceExcelVariant) any {
+		numberExcelColumn(label+" Ort. Satış Fiyatı USD", "number", func(v *productPerformanceExcelVariant) any {
 			qty, usd, _, _ := values(v)
 			return productPerformanceExcelAvgPrice(usd, qty)
 		}),
-		numberExcelColumn(label+" Satış/Stok Oranı", "number", func(v *productPerformanceExcelVariant) any {
+		numberExcelColumn(label+" Stok Devir Hızı", "number", func(v *productPerformanceExcelVariant) any {
 			qty, _, _, _ := values(v)
 			return productPerformanceExcelStockTurnover(qty, v.StockQty)
 		}),
@@ -866,6 +867,13 @@ func productPerformanceExcelFirstNonZero(values ...float64) float64 {
 	return 0
 }

+func productPerformanceExcelNormalizeCostPair(costPriceUSD, basePriceUSD float64) (float64, float64) {
+	if costPriceUSD > 0 && basePriceUSD > 0 && costPriceUSD > basePriceUSD {
+		return basePriceUSD, costPriceUSD
+	}
+	return costPriceUSD, basePriceUSD
+}
+
 func productPerformanceExcelAvgPrice(salesUSD, qty float64) float64 {
 	if qty <= 0 {
 		return 0
@@ -1784,7 +1784,7 @@ const detailSalesColumns = [
  { name: 'customer_name', label: 'Müşteri', field: 'customer_name', align: 'left', sortable: true },
  { name: 'sales_qty', label: 'Adet', field: row => formatNumber(row.sales_qty, 2), align: 'right', sortable: true },
  { name: 'sales_usd', label: 'USD', field: row => formatMoney(row.sales_usd, 'USD'), align: 'right', sortable: true },
-  { name: 'avg_price_usd', label: 'Ort. USD', field: row => formatMoney(row.avg_price_usd, 'USD'), align: 'right', sortable: true }
+  { name: 'avg_price_usd', label: 'Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd, 'USD'), align: 'right', sortable: true }
 ]

 const columns = [
@@ -1816,14 +1816,14 @@ const columns = [
  { name: 'stock_days_180d', label: '180G Stok Gün', field: row => formatNumber(row.stock_days_180d, 1), align: 'right', sortable: true },
  { name: 'stock_days_365d', label: '360G Stok Gün', field: row => formatNumber(row.stock_days_365d, 1), align: 'right', sortable: true },
  { name: 'stock_days_total', label: 'Genel Stok Gün', field: row => formatNumber(row.stock_days_total, 1), align: 'right', sortable: true },
-  { name: 'stock_turnover_90d', label: '90G Satış/Stok', field: row => formatNumber(row.stock_turnover_90d, 2), align: 'right', sortable: true },
-  { name: 'stock_turnover_180d', label: '180G Satış/Stok', field: row => formatNumber(row.stock_turnover_180d, 2), align: 'right', sortable: true },
-  { name: 'stock_turnover_365d', label: '360G Satış/Stok', field: row => formatNumber(row.stock_turnover_365d, 2), align: 'right', sortable: true },
-  { name: 'stock_turnover_total', label: 'Genel Satış/Stok', field: row => formatNumber(row.stock_turnover_total, 2), align: 'right', sortable: true },
-  { name: 'avg_price_usd_90d', label: '90G Ciro/Adet USD', field: row => formatMoney(row.avg_price_usd_90d, 'USD'), align: 'right' },
-  { name: 'avg_price_usd_180d', label: '180G Ciro/Adet USD', field: row => formatMoney(row.avg_price_usd_180d, 'USD'), align: 'right' },
-  { name: 'avg_price_usd_365d', label: '360G Ciro/Adet USD', field: row => formatMoney(row.avg_price_usd_365d, 'USD'), align: 'right' },
-  { name: 'avg_price_usd_total', label: 'Genel Ciro/Adet USD', field: row => formatMoney(row.avg_price_usd_total, 'USD'), align: 'right' },
+  { name: 'stock_turnover_90d', label: '90G Stok Devir Hızı', field: row => formatNumber(row.stock_turnover_90d, 2), align: 'right', sortable: true },
+  { name: 'stock_turnover_180d', label: '180G Stok Devir Hızı', field: row => formatNumber(row.stock_turnover_180d, 2), align: 'right', sortable: true },
+  { name: 'stock_turnover_365d', label: '360G Stok Devir Hızı', field: row => formatNumber(row.stock_turnover_365d, 2), align: 'right', sortable: true },
+  { name: 'stock_turnover_total', label: 'Genel Stok Devir Hızı', field: row => formatNumber(row.stock_turnover_total, 2), align: 'right', sortable: true },
+  { name: 'avg_price_usd_90d', label: '90G Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd_90d, 'USD'), align: 'right' },
+  { name: 'avg_price_usd_180d', label: '180G Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd_180d, 'USD'), align: 'right' },
+  { name: 'avg_price_usd_365d', label: '360G Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd_365d, 'USD'), align: 'right' },
+  { name: 'avg_price_usd_total', label: 'Genel Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd_total, 'USD'), align: 'right' },
  { name: 'base_price_usd', label: 'USD Taban Maliyeti', field: row => formatMoney(row.base_price_usd, 'USD'), align: 'right', sortable: true },
  { name: 'cost_price_usd', label: 'USD Çıplak Maliyeti', field: row => formatMoney(row.cost_price_usd, 'USD'), align: 'right', sortable: true },
  { name: 'unit_profit_base_90d', label: '90G P.Başı Taban K/Z', field: row => formatMoney(row.unit_profit_base_90d, 'USD'), align: 'right', sortable: true },
@@ -2045,7 +2045,7 @@ const generalColumns = [
  { name: 'sales_usd_total', label: 'Toplam Ciro USD', field: row => formatMoney(row.sales_usd_total, 'USD'), align: 'right', sortable: true },
  { name: 'avg_daily_sales_total', label: 'Günlük Ort.', field: row => formatNumber(row.avg_daily_sales_total, 3), align: 'right', sortable: true },
  { name: 'stock_days_total', label: 'Genel Stok Gün', field: row => formatNumber(row.stock_days_total, 1), align: 'right', sortable: true },
-  { name: 'avg_price_usd_total', label: 'Genel Ciro/Adet USD', field: row => formatMoney(row.avg_price_usd_total, 'USD'), align: 'right', sortable: true },
+  { name: 'avg_price_usd_total', label: 'Genel Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd_total, 'USD'), align: 'right', sortable: true },
  { name: 'base_price_usd', label: 'USD Taban Maliyeti', field: row => formatMoney(row.base_price_usd, 'USD'), align: 'right', sortable: true },
  { name: 'cost_price_usd', label: 'USD Çıplak Maliyeti', field: row => formatMoney(row.cost_price_usd, 'USD'), align: 'right', sortable: true },
  { name: 'unit_profit_base_total', label: 'P.Başı Taban K/Z', field: row => formatMoney(row.unit_profit_base_total, 'USD'), align: 'right', sortable: true },
@@ -2108,7 +2108,7 @@ const orderGroupColumns = [
  { name: 'product_count', label: 'Ürün', field: row => formatNumber(row.product_count, 0), align: 'right', sortable: true },
  { name: 'order_qty', label: 'Açık Sipariş', field: row => formatNumber(row.order_qty, 0), align: 'right', sortable: true },
  { name: 'order_usd', label: 'Sipariş USD', field: row => formatMoney(row.order_usd, 'USD'), align: 'right', sortable: true },
-  { name: 'avg_order_price_usd', label: 'Ort. USD', field: row => formatMoney(row.avg_order_price_usd, 'USD'), align: 'right', sortable: true },
+  { name: 'avg_order_price_usd', label: 'Ort. Sipariş Fiyatı USD', field: row => formatMoney(row.avg_order_price_usd, 'USD'), align: 'right', sortable: true },
  { name: 'base_cost_usd', label: 'Taban Maliyet USD', field: row => formatMoney(row.base_cost_usd, 'USD'), align: 'right', sortable: true },
  { name: 'cost_amount_usd', label: 'Çıplak Maliyet USD', field: row => formatMoney(row.cost_amount_usd, 'USD'), align: 'right', sortable: true },
  { name: 'expected_profit_base_usd', label: 'Brüt K/Z', field: row => formatMoney(row.expected_profit_base_usd, 'USD'), align: 'right', sortable: true },
@@ -2142,7 +2142,7 @@ const orderProductCustomerColumns = [
  { name: 'yaka_kodu', label: 'Yaka', field: 'yaka_kodu', align: 'left', sortable: true },
  { name: 'order_qty', label: 'Açık Sipariş', field: row => formatNumber(row.order_qty, 0), align: 'right', sortable: true },
  { name: 'order_usd', label: 'Sipariş USD', field: row => formatMoney(row.order_usd, 'USD'), align: 'right', sortable: true },
-  { name: 'avg_order_price_usd', label: 'Ort. USD', field: row => formatMoney(row.avg_order_price_usd, 'USD'), align: 'right', sortable: true },
+  { name: 'avg_order_price_usd', label: 'Ort. Sipariş Fiyatı USD', field: row => formatMoney(row.avg_order_price_usd, 'USD'), align: 'right', sortable: true },
  { name: 'stock_qty', label: 'Stok', field: row => formatNumber(row.stock_qty, 0), align: 'right', sortable: true },
  { name: 'net_stock_after_order', label: 'Stok - Sipariş', field: 'net_stock_after_order', align: 'right', sortable: true },
  { name: 'base_price_usd', label: 'Taban USD', field: row => formatMoney(row.base_price_usd, 'USD'), align: 'right', sortable: true },
@@ -2176,7 +2176,7 @@ const orderMarketDetailColumns = [
  { name: 'due_date', label: 'Termin', field: 'due_date', align: 'left', sortable: true },
  { name: 'order_qty', label: 'Adet', field: row => formatNumber(row.order_qty, 0), align: 'right', sortable: true },
  { name: 'order_usd', label: 'USD', field: row => formatMoney(row.order_usd, 'USD'), align: 'right', sortable: true },
-  { name: 'avg_order_price_usd', label: 'Ort. USD', field: row => formatMoney(row.avg_order_price_usd, 'USD'), align: 'right', sortable: true },
+  { name: 'avg_order_price_usd', label: 'Ort. Sipariş Fiyatı USD', field: row => formatMoney(row.avg_order_price_usd, 'USD'), align: 'right', sortable: true },
  { name: 'stock_qty', label: 'Stok', field: row => formatNumber(row.stock_qty, 0), align: 'right', sortable: true },
  { name: 'net_stock_after_order', label: 'Stok - Sipariş', field: 'net_stock_after_order', align: 'right', sortable: true },
  { name: 'expected_profit_base_usd', label: 'Brüt K/Z', field: row => formatMoney(row.expected_profit_base_usd, 'USD'), align: 'right', sortable: true },
@@ -2205,7 +2205,7 @@ const idleColumns = [
  { name: 'idle_cost_usd', label: 'Stok Maliyeti USD', field: 'idle_cost_usd', align: 'right', sortable: true },
  { name: 'sales_qty_90d', label: '90G Satış', field: row => formatNumber(row.sales_qty_90d, 0), align: 'right', sortable: true },
  { name: 'stock_days_90d', label: 'Stok Gün', field: row => formatNumber(row.stock_days_90d, 1), align: 'right', sortable: true },
-  { name: 'stock_turnover_90d', label: '90G Stok Devir', field: row => formatNumber(row.stock_turnover_90d, 2), align: 'right', sortable: true },
+  { name: 'stock_turnover_90d', label: '90G Stok Devir Hızı', field: row => formatNumber(row.stock_turnover_90d, 2), align: 'right', sortable: true },
  { name: 'performance_bucket', label: 'Durum', field: 'performance_bucket', align: 'left' },
  { name: 'recommendation', label: 'Öneri', field: 'recommendation', align: 'left' }
 ]
@@ -2236,7 +2236,7 @@ const countryColumns = [
  { name: 'product_count', label: 'Ürün', field: row => formatNumber(row.product_count, 0), align: 'right', sortable: true },
  { name: 'sales_qty_90d', label: '90G Adet', field: row => formatNumber(row.sales_qty_90d, 0), align: 'right', sortable: true },
  { name: 'sales_usd_90d', label: '90G USD', field: row => formatMoney(row.sales_usd_90d, 'USD'), align: 'right', sortable: true },
-  { name: 'avg_price_usd_90d', label: 'Ort. USD', field: row => formatMoney(row.avg_price_usd_90d, 'USD'), align: 'right', sortable: true },
+  { name: 'avg_price_usd_90d', label: 'Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd_90d, 'USD'), align: 'right', sortable: true },
  { name: 'customer_count_90d', label: 'Müşteri', field: row => formatNumber(row.customer_count_90d, 0), align: 'right', sortable: true },
  { name: 'invoice_count_90d', label: 'Fatura', field: row => formatNumber(row.invoice_count_90d, 0), align: 'right', sortable: true },
  { name: 'sales_qty_365d', label: '360G Adet', field: row => formatNumber(row.sales_qty_365d, 0), align: 'right', sortable: true },
@@ -2252,7 +2252,7 @@ const customerColumns = [
  { name: 'product_count', label: 'Ürün', field: row => formatNumber(row.product_count, 0), align: 'right', sortable: true },
  { name: 'sales_qty_90d', label: '90G Adet', field: row => formatNumber(row.sales_qty_90d, 0), align: 'right', sortable: true },
  { name: 'sales_usd_90d', label: '90G USD', field: 'sales_usd_90d', align: 'right', sortable: true },
-  { name: 'avg_price_usd_90d', label: 'Ort. USD', field: 'avg_price_usd_90d', align: 'right', sortable: true },
+  { name: 'avg_price_usd_90d', label: 'Ort. Satış Fiyatı USD', field: 'avg_price_usd_90d', align: 'right', sortable: true },
  { name: 'customer_score_90d', label: '90G Müşteri Skor', field: row => formatNumber(row.customer_score_90d, 2), align: 'right', sortable: true },
  { name: 'base_price_usd_90d', label: '90G Taban', field: row => formatMoney(row.base_price_usd_90d, 'USD'), align: 'right', sortable: true },
  { name: 'cost_price_usd_90d', label: '90G Çıplak', field: row => formatMoney(row.cost_price_usd_90d, 'USD'), align: 'right', sortable: true },
@@ -2287,14 +2287,14 @@ const salesBreakdownColumns = [
  { name: 'invoice_count_90d', label: '90G Fatura', field: row => formatNumber(row.invoice_count_90d, 0), align: 'right', sortable: true },
  { name: 'sales_qty_90d', label: '90G Adet', field: row => formatNumber(row.sales_qty_90d, 0), align: 'right', sortable: true },
  { name: 'sales_usd_90d', label: '90G USD', field: 'sales_usd_90d', align: 'right', sortable: true },
-  { name: 'avg_price_usd_90d', label: 'Ort. USD', field: 'avg_price_usd_90d', align: 'right', sortable: true },
-  { name: 'stock_turnover_90d', label: '90G Stok Devir', field: row => formatNumber(row.stock_turnover_90d, 2), align: 'right', sortable: true },
+  { name: 'avg_price_usd_90d', label: '90G Ort. Satış Fiyatı USD', field: 'avg_price_usd_90d', align: 'right', sortable: true },
+  { name: 'stock_turnover_90d', label: '90G Stok Devir Hızı', field: row => formatNumber(row.stock_turnover_90d, 2), align: 'right', sortable: true },
  { name: 'customer_count_180d', label: '180G Müşteri', field: row => formatNumber(row.customer_count_180d, 0), align: 'right', sortable: true },
  { name: 'invoice_count_180d', label: '180G Fatura', field: row => formatNumber(row.invoice_count_180d, 0), align: 'right', sortable: true },
  { name: 'sales_qty_180d', label: '180G Adet', field: row => formatNumber(row.sales_qty_180d, 0), align: 'right', sortable: true },
  { name: 'sales_usd_180d', label: '180G USD', field: row => formatMoney(row.sales_usd_180d, 'USD'), align: 'right', sortable: true },
-  { name: 'avg_price_usd_180d', label: '180G Ort. USD', field: row => formatMoney(row.avg_price_usd_180d, 'USD'), align: 'right', sortable: true },
-  { name: 'stock_turnover_180d', label: '180G Stok Devir', field: row => formatNumber(row.stock_turnover_180d, 2), align: 'right', sortable: true },
+  { name: 'avg_price_usd_180d', label: '180G Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd_180d, 'USD'), align: 'right', sortable: true },
+  { name: 'stock_turnover_180d', label: '180G Stok Devir Hızı', field: row => formatNumber(row.stock_turnover_180d, 2), align: 'right', sortable: true },
  { name: 'base_price_usd_180d', label: '180G Taban', field: row => formatMoney(row.base_price_usd_180d, 'USD'), align: 'right', sortable: true },
  { name: 'cost_price_usd_180d', label: '180G Çıplak', field: row => formatMoney(row.cost_price_usd_180d, 'USD'), align: 'right', sortable: true },
  { name: 'gross_profit_base_usd_180d', label: '180G Taban K/Z', field: row => formatMoney(row.gross_profit_base_usd_180d, 'USD'), align: 'right', sortable: true },
@@ -2304,8 +2304,8 @@ const salesBreakdownColumns = [
  { name: 'customer_score_180d', label: '180G Müşteri Skor', field: row => formatNumber(row.customer_score_180d, 2), align: 'right', sortable: true },
  { name: 'sales_qty_365d', label: '360G Adet', field: row => formatNumber(row.sales_qty_365d, 0), align: 'right', sortable: true },
  { name: 'sales_usd_365d', label: '360G USD', field: row => formatMoney(row.sales_usd_365d, 'USD'), align: 'right', sortable: true },
-  { name: 'avg_price_usd_365d', label: '360G Ort. USD', field: row => formatMoney(row.avg_price_usd_365d, 'USD'), align: 'right', sortable: true },
-  { name: 'stock_turnover_365d', label: '360G Stok Devir', field: row => formatNumber(row.stock_turnover_365d, 2), align: 'right', sortable: true },
+  { name: 'avg_price_usd_365d', label: '360G Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd_365d, 'USD'), align: 'right', sortable: true },
+  { name: 'stock_turnover_365d', label: '360G Stok Devir Hızı', field: row => formatNumber(row.stock_turnover_365d, 2), align: 'right', sortable: true },
  { name: 'base_price_usd_365d', label: '360G Taban', field: row => formatMoney(row.base_price_usd_365d, 'USD'), align: 'right', sortable: true },
  { name: 'cost_price_usd_365d', label: '360G Çıplak', field: row => formatMoney(row.cost_price_usd_365d, 'USD'), align: 'right', sortable: true },
  { name: 'gross_profit_base_usd_365d', label: '360G Taban K/Z', field: row => formatMoney(row.gross_profit_base_usd_365d, 'USD'), align: 'right', sortable: true },
@@ -2317,8 +2317,8 @@ const salesBreakdownColumns = [
  { name: 'invoice_count_total', label: 'Genel Fatura', field: row => formatNumber(row.invoice_count_total, 0), align: 'right', sortable: true },
  { name: 'sales_qty_total', label: 'Genel Adet', field: row => formatNumber(row.sales_qty_total, 0), align: 'right', sortable: true },
  { name: 'sales_usd_total', label: 'Genel USD', field: row => formatMoney(row.sales_usd_total, 'USD'), align: 'right', sortable: true },
-  { name: 'avg_price_usd_total', label: 'Genel Ort. USD', field: row => formatMoney(row.avg_price_usd_total, 'USD'), align: 'right', sortable: true },
-  { name: 'stock_turnover_total', label: 'Genel Stok Devir', field: row => formatNumber(row.stock_turnover_total, 2), align: 'right', sortable: true },
+  { name: 'avg_price_usd_total', label: 'Genel Ort. Satış Fiyatı USD', field: row => formatMoney(row.avg_price_usd_total, 'USD'), align: 'right', sortable: true },
+  { name: 'stock_turnover_total', label: 'Genel Stok Devir Hızı', field: row => formatNumber(row.stock_turnover_total, 2), align: 'right', sortable: true },
  { name: 'base_price_usd_total', label: 'Genel Taban', field: row => formatMoney(row.base_price_usd_total, 'USD'), align: 'right', sortable: true },
  { name: 'cost_price_usd_total', label: 'Genel Çıplak', field: row => formatMoney(row.cost_price_usd_total, 'USD'), align: 'right', sortable: true },
  { name: 'gross_profit_base_usd_total', label: 'Genel Taban K/Z', field: row => formatMoney(row.gross_profit_base_usd_total, 'USD'), align: 'right', sortable: true },
@@ -2359,11 +2359,11 @@ const metricLabelOverrides = {
  sales_usd_180d: '180G Toplam Ciro USD',
  sales_usd_365d: '360G Toplam Ciro USD',
  sales_usd_total: 'Genel Toplam Ciro USD',
-  avg_price_usd: 'Ciro/Adet USD',
-  avg_price_usd_90d: '90G Ciro/Adet USD',
-  avg_price_usd_180d: '180G Ciro/Adet USD',
-  avg_price_usd_365d: '360G Ciro/Adet USD',
-  avg_price_usd_total: 'Genel Ciro/Adet USD',
+  avg_price_usd: 'Ort. Satış Fiyatı USD',
+  avg_price_usd_90d: '90G Ort. Satış Fiyatı USD',
+  avg_price_usd_180d: '180G Ort. Satış Fiyatı USD',
+  avg_price_usd_365d: '360G Ort. Satış Fiyatı USD',
+  avg_price_usd_total: 'Genel Ort. Satış Fiyatı USD',
  base_price_usd: 'Taban Maliyet USD',
  cost_price_usd: 'Çıplak Maliyet USD',
  base_price_usd_90d: '90G Taban Maliyet USD',
@@ -2412,10 +2412,10 @@ const metricLabelOverrides = {
  customer_count_90d: '90G Tekil Müşteri',
  market_count_total: 'Genel Tekil Piyasa',
  customer_count_total: 'Genel Tekil Müşteri',
-  stock_turnover_90d: '90G Satış/Stok',
-  stock_turnover_180d: '180G Satış/Stok',
-  stock_turnover_365d: '360G Satış/Stok',
-  stock_turnover_total: 'Genel Satış/Stok',
+  stock_turnover_90d: '90G Stok Devir Hızı',
+  stock_turnover_180d: '180G Stok Devir Hızı',
+  stock_turnover_365d: '360G Stok Devir Hızı',
+  stock_turnover_total: 'Genel Stok Devir Hızı',
  sales_index_90d: '90G Endeks',
  sales_index_total: 'Genel Endeks',
  stock_days_90d: '90G Stok Gün',
@@ -2645,7 +2645,7 @@ function performanceCardsForRow (row) {
    { key: 'sales180', label: '180G Satış', value: formatNumber(source.sales_qty_180d, 0) },
    { key: 'markets', label: '90G Piyasa', value: formatNumber(source.market_count_90d, 0) },
    { key: 'customers', label: '90G Müşteri', value: formatNumber(source.customer_count_90d, 0) },
-    { key: 'avg', label: 'Ort. USD Satış', value: formatMoney(source.avg_price_usd_90d, 'USD') },
+    { key: 'avg', label: 'Ort. Satış Fiyatı', value: formatMoney(source.avg_price_usd_90d, 'USD') },
    { key: 'base', label: 'Taban Maliyet', value: formatMoney(source.base_price_usd, 'USD') },
    { key: 'cost', label: 'Çıplak Maliyet', value: formatMoney(source.cost_price_usd, 'USD') },
    { key: 'profitBase', label: 'P.Başı Taban K/Z', value: formatMoney(source.unit_profit_base_90d, 'USD') },
@@ -3470,7 +3470,7 @@ function shouldSumField (field) {
 }

 function shouldAverageField (field) {
-  return /^(avg_|unit_|base_price|cost_price|gross_margin|expected_margin|sales_index|performance_score|stock_days|stock_turnover)/i.test(field) ||
+  return /^(avg_|unit_|base_price|cost_price|gross_margin|expected_margin|sales_index|performance_score|customer_score|stock_days|stock_turnover)/i.test(field) ||
    /(_price_usd|_margin|_index|_days)$/i.test(field)
 }

@@ -3484,21 +3484,35 @@ function weightFieldForMetric (field) {
 }

 function applyDerivedGroupMetrics (out, sourceRows, groupField = '') {
+  Object.assign(out, normalizeProductCostFields(out))
  for (const suffix of ['90d', '180d', '365d', 'total']) {
    const sales = Number(out[`sales_usd_${suffix}`] || 0)
    const qty = Number(out[`sales_qty_${suffix}`] || 0)
+    const stockQty = Number(out.stock_qty || 0)
+    const avgStock = Number(out[`avg_stock_${suffix}`] || 0)
+    const turnoverBase = avgStock > 0 ? avgStock : stockQty
+    out[`stock_turnover_${suffix}`] = turnoverBase > 0 ? qty / turnoverBase : 0
    if (qty > 0) out[`avg_price_usd_${suffix}`] = sales / qty
-    if (sales > 0) {
-      if (out[`gross_profit_base_usd_${suffix}`] !== undefined) {
-        out[`gross_margin_base_${suffix}`] = Number(out[`gross_profit_base_usd_${suffix}`] || 0) / sales
-      }
-      if (out[`gross_profit_cost_usd_${suffix}`] !== undefined) {
-        out[`gross_margin_cost_${suffix}`] = Number(out[`gross_profit_cost_usd_${suffix}`] || 0) / sales
-      }
-      if (out[`gross_profit_usd_${suffix}`] !== undefined) {
-        out[`gross_margin_${suffix}`] = Number(out[`gross_profit_usd_${suffix}`] || 0) / sales
-      }
+    const { costPrice, basePrice } = periodCostPair(out, suffix)
+    out[`base_price_usd_${suffix}`] = basePrice
+    out[`cost_price_usd_${suffix}`] = costPrice
+    if (qty > 0) {
+      const avgPrice = sales / qty
+      out[`unit_profit_base_${suffix}`] = avgPrice - basePrice
+      out[`unit_profit_cost_${suffix}`] = avgPrice - costPrice
+      out[`gross_profit_base_usd_${suffix}`] = sales - qty * basePrice
+      out[`gross_profit_cost_usd_${suffix}`] = sales - qty * costPrice
+      out[`gross_profit_usd_${suffix}`] = out[`gross_profit_cost_usd_${suffix}`]
+    } else {
+      out[`unit_profit_base_${suffix}`] = 0
+      out[`unit_profit_cost_${suffix}`] = 0
+      out[`gross_profit_base_usd_${suffix}`] = 0
+      out[`gross_profit_cost_usd_${suffix}`] = 0
+      out[`gross_profit_usd_${suffix}`] = 0
    }
+    out[`gross_margin_base_${suffix}`] = sales > 0 ? Number(out[`gross_profit_base_usd_${suffix}`] || 0) / sales : 0
+    out[`gross_margin_cost_${suffix}`] = sales > 0 ? Number(out[`gross_profit_cost_usd_${suffix}`] || 0) / sales : 0
+    out[`gross_margin_${suffix}`] = sales > 0 ? Number(out[`gross_profit_usd_${suffix}`] || 0) / sales : 0
  }

  const orderUsd = Number(out.order_usd || 0)
@@ -3524,7 +3538,11 @@ function applyDerivedGroupMetrics (out, sourceRows, groupField = '') {
  if (!Object.prototype.hasOwnProperty.call(out, 'performance_score_180d')) out.performance_score_180d = productSalesPeriodScore(productPeriodMetricSource(out, '180d'))
  if (!Object.prototype.hasOwnProperty.call(out, 'performance_score_365d')) out.performance_score_365d = productSalesPeriodScore(productPeriodMetricSource(out, '365d'))
  if (!Object.prototype.hasOwnProperty.call(out, 'performance_score_total')) out.performance_score_total = productSalesPeriodScore(productPeriodMetricSource(out, 'total'))
-  if (!Object.prototype.hasOwnProperty.call(out, 'performance_score')) out.performance_score = groupPerformanceScore(out, groupField)
+  if (!Object.prototype.hasOwnProperty.call(out, 'performance_score')) {
+    out.performance_score = Object.prototype.hasOwnProperty.call(out, 'performance_score_90d')
+      ? Number(out.performance_score_90d || 0)
+      : groupPerformanceScore(out, groupField)
+  }
 }

 function groupPerformanceScore (row, groupField = '') {
@@ -3837,6 +3855,9 @@ function weightedAverage (sourceRows, amountField, qtyField) {
 }

 function weightedAverageOrAverage (sourceRows, valueField, qtyField) {
+  if (/^(performance_score|customer_score)/i.test(valueField)) {
+    return weightedAverageScore(sourceRows, valueField, scoreSuffixForMetric(valueField))
+  }
  const weightedRows = sourceRows
    .map(row => ({
      value: Number(row[valueField] || 0),
@@ -3850,6 +3871,39 @@ function weightedAverageOrAverage (sourceRows, valueField, qtyField) {
  return 0
 }

+function scoreSuffixForMetric (field) {
+  if (field.includes('_180d')) return '180d'
+  if (field.includes('_365d')) return '365d'
+  if (field.includes('_total')) return 'total'
+  return '90d'
+}
+
+function scoreWeight (row, suffix) {
+  const salesUsd = Number(row?.[`sales_usd_${suffix}`] || 0)
+  if (salesUsd > 0) return salesUsd
+  const salesQty = Number(row?.[`sales_qty_${suffix}`] || 0)
+  if (salesQty > 0) return salesQty
+  const stockQty = Number(row?.stock_qty || 0)
+  if (stockQty <= 0) return 1
+  const costPrice = Number(row?.[`cost_price_usd_${suffix}`] || row?.cost_price_usd || 0)
+  return costPrice > 0 ? stockQty * costPrice : stockQty
+}
+
+function weightedAverageScore (sourceRows, valueField, suffix) {
+  const rows = sourceRows
+    .filter(row => Object.prototype.hasOwnProperty.call(row || {}, valueField))
+    .map(row => ({
+      value: Number(row[valueField] || 0),
+      weight: scoreWeight(row, suffix)
+    }))
+    .filter(row => Number.isFinite(row.value) && Number.isFinite(row.weight))
+  const weight = rows.reduce((sum, row) => sum + Math.max(0, row.weight), 0)
+  if (weight > 0) {
+    return rows.reduce((sum, row) => sum + row.value * Math.max(0, row.weight), 0) / weight
+  }
+  return rows.length ? rows.reduce((sum, row) => sum + row.value, 0) / rows.length : 0
+}
+
 function weightedAverageProductCost (sourceRows, valueField) {
  const salesRows = sourceRows
    .map(row => ({
@@ -4068,53 +4122,93 @@ function formatGroupCell (row, colOrName) {
 }

 function withProductMargins (row) {
-  const salesQtyTotal = Number(row?.sales_qty_total || 0)
-  const salesUSDTotal = Number(row?.sales_usd_total || 0)
-  const basePrice = Number(row?.base_price_usd || 0)
-  const costPrice = Number(row?.cost_price_usd || 0)
-  const grossProfitBaseTotal = salesQtyTotal > 0 ? salesUSDTotal - (salesQtyTotal * basePrice) : 0
-  const grossProfitCostTotal = salesQtyTotal > 0 ? salesUSDTotal - (salesQtyTotal * costPrice) : 0
-  return {
-    ...row,
-    avg_price_usd_365d: Number(row?.sales_qty_365d || 0) > 0 ? Number(row?.sales_usd_365d || 0) / Number(row?.sales_qty_365d || 0) : 0,
-    avg_price_usd_total: salesQtyTotal > 0 ? salesUSDTotal / salesQtyTotal : Number(row?.avg_price_usd_total || 0),
-    stock_turnover_90d: existingOrStockTurnover(row?.stock_turnover_90d, row?.sales_qty_90d, row?.stock_qty),
-    stock_turnover_180d: existingOrStockTurnover(row?.stock_turnover_180d, row?.sales_qty_180d, row?.stock_qty),
-    stock_turnover_365d: existingOrStockTurnover(row?.stock_turnover_365d, row?.sales_qty_365d, row?.stock_qty),
-    stock_turnover_total: existingOrStockTurnover(row?.stock_turnover_total, row?.sales_qty_total, row?.stock_qty),
-    gross_profit_base_usd_total: grossProfitBaseTotal,
-    gross_profit_cost_usd_total: grossProfitCostTotal,
-    gross_profit_usd_total: Number(row?.gross_profit_usd_total ?? grossProfitCostTotal),
-    gross_margin_base_90d: marginFromSalesCost(row?.sales_usd_90d, row?.sales_qty_90d, row?.base_price_usd),
-    gross_margin_cost_90d: marginFromSalesCost(row?.sales_usd_90d, row?.sales_qty_90d, row?.cost_price_usd),
-    gross_margin_base_180d: marginFromSalesCost(row?.sales_usd_180d, row?.sales_qty_180d, row?.base_price_usd),
-    gross_margin_cost_180d: marginFromSalesCost(row?.sales_usd_180d, row?.sales_qty_180d, row?.cost_price_usd),
-    gross_margin_base_365d: marginFromSalesCost(row?.sales_usd_365d, row?.sales_qty_365d, row?.base_price_usd),
-    gross_margin_cost_365d: marginFromSalesCost(row?.sales_usd_365d, row?.sales_qty_365d, row?.cost_price_usd),
-    gross_margin_base_total: marginFromSalesCost(salesUSDTotal, salesQtyTotal, basePrice),
-    gross_margin_cost_total: marginFromSalesCost(salesUSDTotal, salesQtyTotal, costPrice)
+  const next = normalizeProductCostFields(row)
+  const out = {
+    ...next,
+    avg_price_usd_365d: Number(next?.sales_qty_365d || 0) > 0 ? Number(next?.sales_usd_365d || 0) / Number(next?.sales_qty_365d || 0) : 0,
+    stock_turnover_90d: existingOrStockTurnover(next?.stock_turnover_90d, next?.sales_qty_90d, next?.stock_qty),
+    stock_turnover_180d: existingOrStockTurnover(next?.stock_turnover_180d, next?.sales_qty_180d, next?.stock_qty),
+    stock_turnover_365d: existingOrStockTurnover(next?.stock_turnover_365d, next?.sales_qty_365d, next?.stock_qty),
+    stock_turnover_total: existingOrStockTurnover(next?.stock_turnover_total, next?.sales_qty_total, next?.stock_qty)
  }
+  for (const suffix of ['90d', '180d', '365d', 'total']) {
+    applyPeriodProfitFields(out, suffix)
+  }
+  return out
 }

 function withGeneralMargins (row) {
-  const salesQtyTotal = Number(row?.sales_qty_total || 0)
-  const salesUSDTotal = Number(row?.sales_usd_total || 0)
-  const basePrice = Number(row?.base_price_usd || 0)
-  const costPrice = Number(row?.cost_price_usd || 0)
-  const grossProfitBaseTotal = salesQtyTotal > 0 ? salesUSDTotal - (salesQtyTotal * basePrice) : 0
-  const grossProfitCostTotal = salesQtyTotal > 0 ? salesUSDTotal - (salesQtyTotal * costPrice) : 0
+  const out = normalizeProductCostFields(row)
+  applyPeriodProfitFields(out, 'total')
  return {
-    ...row,
-    avg_price_usd_total: salesQtyTotal > 0 ? salesUSDTotal / salesQtyTotal : Number(row?.avg_price_usd_total || 0),
-    stock_turnover_total: existingOrStockTurnover(row?.stock_turnover_total, row?.sales_qty_total, row?.stock_qty),
-    gross_profit_base_usd_total: grossProfitBaseTotal,
-    gross_profit_cost_usd_total: grossProfitCostTotal,
-    gross_profit_usd_total: Number(row?.gross_profit_usd_total ?? grossProfitCostTotal),
-    gross_margin_base_total: marginFromSalesCost(salesUSDTotal, salesQtyTotal, basePrice),
-    gross_margin_cost_total: marginFromSalesCost(salesUSDTotal, salesQtyTotal, costPrice)
+    ...out,
+    stock_turnover_total: existingOrStockTurnover(out?.stock_turnover_total, out?.sales_qty_total, out?.stock_qty)
  }
 }

+function normalizeProductCostFields (row) {
+  const next = { ...row }
+  normalizeProductCostPairFields(next, 'cost_price_usd', 'base_price_usd')
+  for (const suffix of ['90d', '180d', '365d', 'total']) {
+    normalizeProductCostPairFields(next, `cost_price_usd_${suffix}`, `base_price_usd_${suffix}`)
+  }
+  return next
+}
+
+function normalizeProductCostPairFields (row, costField, baseField) {
+  const hasCost = Object.prototype.hasOwnProperty.call(row || {}, costField)
+  const hasBase = Object.prototype.hasOwnProperty.call(row || {}, baseField)
+  if (!hasCost && !hasBase) return
+  let costPrice = Number(row?.[costField] || 0)
+  let basePrice = Number(row?.[baseField] || 0)
+  if (costPrice > 0 && basePrice > 0 && costPrice > basePrice) {
+    const tmp = costPrice
+    costPrice = basePrice
+    basePrice = tmp
+  }
+  if (hasCost || costPrice > 0) row[costField] = costPrice
+  if (hasBase || basePrice > 0) row[baseField] = basePrice
+}
+
+function periodCostPair (row, suffix) {
+  const costField = `cost_price_usd_${suffix}`
+  const baseField = `base_price_usd_${suffix}`
+  let costPrice = Number(row?.[costField] || 0)
+  let basePrice = Number(row?.[baseField] || 0)
+  if (costPrice <= 0) costPrice = Number(row?.cost_price_usd || 0)
+  if (basePrice <= 0) basePrice = Number(row?.base_price_usd || 0)
+  if (costPrice > 0 && basePrice > 0 && costPrice > basePrice) {
+    const tmp = costPrice
+    costPrice = basePrice
+    basePrice = tmp
+  }
+  return { costPrice, basePrice }
+}
+
+function applyPeriodProfitFields (row, suffix) {
+  const qty = Number(row?.[`sales_qty_${suffix}`] || 0)
+  const salesUSD = Number(row?.[`sales_usd_${suffix}`] || 0)
+  const { costPrice, basePrice } = periodCostPair(row, suffix)
+  row[`base_price_usd_${suffix}`] = basePrice
+  row[`cost_price_usd_${suffix}`] = costPrice
+  if (qty > 0) {
+    row[`avg_price_usd_${suffix}`] = salesUSD / qty
+    row[`unit_profit_base_${suffix}`] = salesUSD / qty - basePrice
+    row[`unit_profit_cost_${suffix}`] = salesUSD / qty - costPrice
+    row[`gross_profit_base_usd_${suffix}`] = salesUSD - qty * basePrice
+    row[`gross_profit_cost_usd_${suffix}`] = salesUSD - qty * costPrice
+    row[`gross_profit_usd_${suffix}`] = row[`gross_profit_cost_usd_${suffix}`]
+  } else {
+    row[`unit_profit_base_${suffix}`] = 0
+    row[`unit_profit_cost_${suffix}`] = 0
+    row[`gross_profit_base_usd_${suffix}`] = 0
+    row[`gross_profit_cost_usd_${suffix}`] = 0
+    row[`gross_profit_usd_${suffix}`] = 0
+  }
+  row[`gross_margin_base_${suffix}`] = marginFromSalesCost(salesUSD, qty, basePrice)
+  row[`gross_margin_cost_${suffix}`] = marginFromSalesCost(salesUSD, qty, costPrice)
+}
+
 function stockTurnover (salesQty, stockQty) {
  const stock = Number(stockQty || 0)
  if (stock <= 0) return 0
@@ -4461,11 +4555,21 @@ function formatProductCell (row, name) {
    case 'gross_profit_usd_90d':
    case 'gross_profit_usd_180d':
    case 'gross_profit_usd_total':
+    case 'gross_profit_base_usd_90d':
+    case 'gross_profit_cost_usd_90d':
+    case 'gross_profit_base_usd_180d':
+    case 'gross_profit_cost_usd_180d':
+    case 'gross_profit_base_usd_365d':
+    case 'gross_profit_cost_usd_365d':
+    case 'gross_profit_base_usd_total':
+    case 'gross_profit_cost_usd_total':
      return formatMoney(row[name], 'USD')
    case 'gross_margin_base_90d':
    case 'gross_margin_cost_90d':
    case 'gross_margin_base_180d':
    case 'gross_margin_cost_180d':
+    case 'gross_margin_base_365d':
+    case 'gross_margin_cost_365d':
    case 'gross_margin_base_total':
    case 'gross_margin_cost_total':
    case 'gross_margin_90d':
@@ -5045,7 +5149,7 @@ async function loadBackendGroupedRows (options = {}) {
 function normalizeGroupedDisplayRow (tabKey, row) {
  const nextRow = { ...row }
  normalizeGroupedProductHierarchyValues(nextRow)
-  return nextRow
+  return withPeriodScores(withGeneralMargins(withProductMargins(nextRow)))
 }

 function normalizeGroupedProductHierarchyValues (row) {